The Call Up

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January 23, 2012 3:30 pm
"Amid the plague that hit the magazine industry back then, Esquire was worse off than most. Beaten up by a crop of lad magazines like Maxim, then hammered by the flight of advertisers and readers to the Web, Esquire suffered a 24.3 percent loss in advertising pages compared with 2008, which was almost as bad, by the way."

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I mostly chose this quote because it uses the term “lad magazines,” which makes me giggle.  I imagine Disney-like characters with fair hair and square chins, bounding down cobble-stoned streets, slinging papers, whistling tunes, maybe tipping their caps to the ladies.  Also it’s a good article, which uses the aforementioned term more than once. 

(Source: The New York Times)

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