"“It’s all or nothing,” she wrote, flagging a dichotomy: cooking in trendy restaurants has never been fattier, while the trend of “cleansing” with a severe regimen of liquefied fruits, vegetables and nuts has never been hotter. Feast or famine. Binge or beet juice."
As I sat in a restaurant this week, seriously discussing the virtues of juicing, wheatgrass, and kale with a heterosexual man, it occurred to me that while LA is utterly absurd, I prefer this absurdity. I could watch myself having this totally insane conversation, one which I would have mocked a year ago, and I loved every second of it.
Leaving Chicago, where bacon, pork belly, butter, and beer dominate the dining scene, I can’t help but notice how much I don’t miss it. At all. In Chicago, NYC, and even SF, to be hip is to have tried the newest restaurant, done the full 12 course tasting menu, and then go for brunch the next day. Don’t get me wrong, my juice cleanse was closely followed by In n Out and my diet would horrify the more image-obsessed Angelenos out there (of which there are many), but the food fixation just isn’t the same.
But outside of that, this piece is discussing the broader trends of extremes in this country — in food, in sports, in politics, in media consumption. Bruni blames the internet…I blame consumer, ad-driven culture. When industries and empires are built on convincing the public of how much stuff
we need to eat/watch/buy/try, it’s inevitable. Marketing and advertising work.
(Source: The New York Times)